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The Athletic Army Mission. Discover Yours.

Our Vision and Mission.

Athletic Army is a business for both profit and purpose.
Our mission is to design and develop fitness and wellbeing products.
Our vision is to support our community and contribute.
We encourage growth of mind and muscle.

Mission and Impact Statement.


We will design and manufacture high quality fitness clothing and athletic gym apparel and accessories.

We must grow our company, community and each other.
Our intention is to inspire a generation, cultivate and enable their dreams.

We can make a positive difference through united strength.
Together we will change through challenge, and impact lives in our lifetime.

Mission Accepted.

Nobody is born a warrior, in exactly the same way that nobody is born average. We make ourselves into one or the other. To change your life, you must change your priorities. You are your only limit.
Vincit Que Se Vincit.


Our Vision

By definition, athletic means having an ability to achieve certain physical goals. An army (from the Latin armata, “armed, armed force”) is an organized force equipped for fighting or a group that are armed to fight.

One man can be a crucial ingredient on a team, but one man cannot make a team.

There is no limit to what you can accomplish when nobody cares who gets the credit.

Teamwork is the beauty of basketball; five people working as one, you become selfless.

We push each other to get better; we could never be as good alone as we are together.

Whether we play a large or small role, by working together we achieve our objectives.

Ask not what your teammates can do for you. Ask what you can do for your teammates.

Coming together is a beginning. Keeping together is progress. Working together is success.

You might forget the plays, the shots, and the scores, but you’ll never forget your teammates.

A team is not a group of people who work together, a team is a group of people who trust each other.

Good team becomes great ones when the members trust each other enough to surrender the me for the we.

On a team, it’s not the strength of the individual players, but it is the strength of the unit and how they all function together.

I am a member of a team, and I rely on the team, I defer to it and sacrifice for it, because the team, not the individual, is the ultima

Our mission and vision is to grow our company and each other.

All for one and one for all. We believe that by sharing our passion and profits we can create platforms and purpose for future generations. With mind and motivation we will unlabel negatives and relabel each other with positivity. Is this just a big dream? Who cares? Our dreams and vision are big and bold. Join our Core Unit and let’s grow each other.

We are doing this on Purpose. Play your part. Earn your stripes.

Not another Label. The world doesn’t need more clothing labels. In a saturated market we are defined by our mission and purpose. As a brand we want to simply create amazing innovative products, cultivate opportunities for our children and inspire each other beyond our potential.

Alone we can achieve little but together we will achieve so much.

Do you have the mindset to be a member of Core Unit?. We are building this army. We are assembling soldiers, warriors and fighters. Join a family with a shared purpose, fighting the same battles – an army.

Basic Issue Athletic Apparel and Equipment

Fitness Clothing for the Frontline
Not for Civilian Use.

Collection AW 2019

hoodies and sweatshirts
from £22.50

Collection AW 2019

Basic Issue Release 001
from £14.50